TORONTO, Ont. – June 4, 2012 – Edelman Toronto, the Canadian headquarters of the world’s largest public relations firm, is proud to announce the addition of eight new senior team members.

“So far, 2012 has been a tremendous year for Edelman Toronto. We continue to deliver exceptional results for our clients, while being recognized as one of the Best Workplaces in Canada and IABC/Toronto Large Agency of the Year. Attracting new talent further fortifies our business offering, as well as our company culture,” said Lisa Kimmel, general manager, Edelman Toronto. “Our new team members share our commitment to excellence, quality and growth, and we are thrilled to have them on board.”

Top Talent Joins Edelman

Laura Butcher joins Edelman Toronto as a senior account director with the Technology practice. Laura brings with her a wealth of experience in technology public relations and media. In her previous position, Laura played a leadership role on communications projects for major technology companies. At Edelman, she will be responsible for strategic oversight and management of communications campaigns for key technology clients.

Earlene Tang also joins Edelman Toronto and brings us global experience in the communications industry, having worked in the U.S., China, as well as Canada. Over the course of her career, she has worked with multiple Fortune 500, technology and consumer companies in the areas of corporate reputation, strategic media relations, stakeholder engagement, corporate branding and social media programming. In her role as an account director with the Corporate & Public Affairs practice, Earlene will play a leadership and strategic oversight role for select corporate clients.

Edelman Toronto welcomes Sherri-Lyn Brown, who joins the Consumer Marketing practice as a senior account manager. Her experience includes strategic communication efforts for various consumer lifestyle brands in travel, hospitality, apparel and entertainment, as well as management of media relations campaigns and events.

Bringing her impressive experience in event management, media relations, cause marketing and product launches, Lynn Bessoudo also joins Edelman Toronto. In her new role as a senior account manager with the Consumer Marketing practice, Lynn will be responsible for providing counsel on a number of communications programs for key consumer clients.

Arriving from the Edelman London office, Devon Burke joins the Edelman Toronto team as a senior account manager with the Technology practice. Her experience includes content creation, online engagement and management and oversight of social properties for a variety of Edelman clients in the EMEA countries and the UK.

Edelman Toronto welcomes Josh Muirhead, who joins the Digital practice as a senior account manager. Josh brings his impressive experience in advocacy and community-based programs and social marketing. Before coming to Edelman, Josh was the principal owner of his own digital marketing firm, working with clients such as Burton and The Heart and Stroke Foundation.

Bolstering our creative team, Edelman Toronto is excited to announce the appointment of James Roberts as a senior designer. In his new role, James will lead the Toronto Creative Services team, tapping into his experience in traditional and digital media, including illustration, brand and logo expertise, web design and development, Facebook application design, print design and management, and mobile application design.

Candi Jeronimo also joins Edelman Toronto as a senior account manager with the Technology practice. Candi brings experience including media relations and strategic counsel for major enterprise, corporate and consumer companies, as well as writing and producing for CTV in Toronto before starting her PR career. In her new role at Edelman Toronto, Candi will be responsible for managing communications campaigns for key technology clients.

With offices in Montreal, Toronto, Calgary and Vancouver, Edelman Canada is a full-service communications, digital and public affairs firm, specializing in corporate, healthcare, government relations, consumer marketing, technology and social media. In 2011, the company was named to Canada’s list of 50 Most Engaged Workplaces™ and in 2012, was recognized one of the Best Workplaces 2012 Canada and Best Workplaces 2012 Canada for Women.

About Edelman

Edelman is the world’s largest public relations firm, with 63 offices and more than 4,200 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year” and its 2011 “North American Large Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and 2012 and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), A&R Edelman (technology), First&42nd (management consultancy), DJE Science (medical education/publishing and science communications), and agencies Edelman Significa (Brazil), and Pegasus (China). Visit http://www.edelman.com for more information.

CONTACT:

Sarah Marinelli

Edelman Toronto
(416) 849-2496

sarah.marinelli@edelman.com