TORONTO, Ont. – June 4, 2012 – Edelman Toronto, the Canadian headquarters of the world’s largest public relations firm, is proud to announce the addition of eight new senior team members.

“So far, 2012 has been a tremendous year for Edelman Toronto. We continue to deliver exceptional results for our clients, while being recognized as one of the Best Workplaces in Canada and IABC/Toronto Large Agency of the Year. Attracting new talent further fortifies our business offering, as well as our company culture,” said Lisa Kimmel, general manager, Edelman Toronto. “Our new team members share our commitment to excellence, quality and growth, and we are thrilled to have them on board.”

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LED Medical Diagnostics Inc., (TSV Venture: LMD, LED Dental,) a fast-growing public company offering effective early-stage oral cancer detection technology, has announced a strategic collaboration with Edelman, the world’s largest public relations firm. Edelman will work closely with LED Dental to communicate the key benefits of the VELscope VX and highlight the importance of identifying oral cancer in its earliest stages to increase the chances of survival. Read full release below:

LED Dental Announces Partnership With Edelman (PDF)

July 14, 2011 (New York) – Edelman, the world’s leading PR firm, today launched BlogLevel and version 2.0 of TweetLevel, free tools that allow communicators to identify who is influential on a particular topic, on a designated platform. TweetLevel finds the influentials on Twitter, and BlogLevel does the same in the blogosphere.

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April 26, 2011, TORONTO, ON – It’s time to get walking! On Sunday, May 15, thousands of people in 24 communities across Canada will come together for The Arthritis Society’s Walk To Fight Arthritis, presented by the makers of TYLENOL®. All proceeds will be invested in vital arthritis research and programs for people living with arthritis.

“Last year’s inaugural walk was an outstanding success – in fact, we had more than 3,000 people raise close to $1 million to fight arthritis,” says Steven McNair, President and CEO, The Arthritis Society. “This year’s Walk promises to be even more successful. Every little piece of support brings us closer to our ultimate goal of finding a cure.”

In addition to walking and raising funds through pledging, Canadians are encouraged to visit www.WalkToFightArthritis.ca to share their personal story of living with arthritis. For the first 2,000 approved stories shared, the makers of TYLENOL® will donate $10 per story, per person, towards helping find a cure. (more…)

Edelman Public Relations and McCarthy Tétrault are pleased to present the second edition of an interactive conference offering ahead-of-the-curve insights into social media for senior level executives running marketing-communications or legal departments. The conference will:

• Provide an overview of social media trends in business today and how they can be leveraged for increased brand recognition, customer engagement and reputation management.
• Address the legal implications of social media programs and the importance of breaking down silos between legal and marketing-communications departments for more fluid execution and management of these programs.
• Take participants through the full spectrum of dos and don’ts when entering the social media space through a panel featuring real-world examples of social media policy and processes.

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Toronto, ON (October 25, 2010) – On October 28, His Excellency the Right Honourable David Johnston, Governor General of Canada, will attend the Gairdner Foundation Annual Awards Dinner in Toronto, an event recognizing the achievements of cutting-edge medical researchers.

During the gala, His Excellency will deliver a keynote address on the important leadership role taken by the Gairdner Foundation in recognizing innovative medical research. Following the keynote address, His Excellency will present Dr. Cal Stiller with the Canada Gairdner Wightman Award. Also to be recognized by the Gairdner Foundation: Dr. Nick White, winner of the Canada Gairdner Global Health Award, and Dr. Gregg Semenza, Dr. Peter Ratcliffe, Dr. Pierre Chambon, Dr. William Catterall and Dr. William Kaelin, each winners of the Canada Gairdner International Award.

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BELLEVUE, WASH. – Sept. 9, 2010 – Good deeds converge with great deals today in three different cities, as Value Village, an international secondhand store chain, celebrates the grand opening of three new stores and a major milestone for the company. With new stores in Oshawa, Ontario and West Winnipeg, Manitoba, as well as a new store opening today in the U.S., Value Village now operates 250 locations in Canada, the U.S. and Australia. Also known as Village des Valeurs in Quebec and Savers in the U.S., the company has expanded significantly by opening 19 stores this year alone, and at least that many new locations are planned for 2011. (more…)

BAND-AID® Brand mobile recording studio travels to community events this summer to encourage Canadians to have fun and sing the jingle for a great cause

TORONTO – July 28, 2010 – “I am stuck on BAND-AID® Brand…” Know that famous jingle? Nearly 70 per cent of Canadian moms do, according to a recent Angus Reid Public Opinion poll. Now, moms and their families will have the chance to record their best rendition of the tune for a great cause at the BAND-AID® Brand mobile recording studio, back by popular demand this summer at community events across the country.

BAND-AID® Brand promotes healthy and active kids. That’s why one dollar from every jingle video recorded to support Safe Kids Canada, a charity committed to inspiring a culture of safety across the country.

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Starbucks Canada is asking Canadians to join them to Pledge to do some Green this summer as part of the company’s support for Evergreen’s stewardship and restoration program, which brings people together with nature to restore, protect and steward public green spaces across the country.

Consumers who make a formal pledge at www.facebook.com/starbuckscanada to devote time to green their local community and inspire others to do the same will receive a free tall cup of Pike’s Place roast at participating Starbucks locations across Canada.

Media Release

2010 Winner: Philippe Ahmaranian

CNIB conducted a national glaucoma awareness campaign called Eye Care About Canada, thanks to an unrestricted educational grant by Pfizer. Launched to media during World Glaucoma Week (March 7-13), the campaign highlighted key findings from a CNIB survey on Canadians’ eye care, including awareness of glaucoma and the need for early detection. To complement the media launch, the public had the chance to share the places in Canada they care about the most through the Eye Care About Canada photo contest. With a dedicated website, this contest invited Canadian to upload on www.eyecareaboutcananda.ca a snapshot of their favourite landscape for a chance to win a trip to one of the country’s most beautiful destinations as voted by Canadians. The winner of this year’s contest is Philippe Ahmaranian.

97 people were screened at the clinic in Quebec City

As a second phase to the campaign, CNIB conducted free glaucoma screening clinics with CNIB during the week of June 14 in Calgary, Toronto and Quebec City. The clinics took place in local malls, where shoppers could have their eyes examined and consult with an optometrist on-site. In total, over 200 people were screened for glaucoma across the three centres.

National media relations was conducted during both phases and resulted in 95 unique media hits and over 19 million media impressions.