LED Medical Diagnostics Inc., (TSV Venture: LMD, LED Dental,) a fast-growing public company offering effective early-stage oral cancer detection technology, has announced a strategic collaboration with Edelman, the world’s largest public relations firm. Edelman will work closely with LED Dental to communicate the key benefits of the VELscope VX and highlight the importance of identifying oral cancer in its earliest stages to increase the chances of survival. Read full release below:

LED Dental Announces Partnership With Edelman (PDF)

Illicit drug overdose deaths in Vancouver’s Downtown Eastside declined dramatically after the establishment of Insite, North America’s first supervised injection facility, according to the findings of a groundbreaking new study published today in The Lancet, a leading medical journal.

 In the first peer-reviewed study to assess the impact of supervised injection sites on overdose mortality, researchers at the Urban Health Research Initiative (UHRI), a program of the BC Centre for Excellence in HIV/AIDS (BC-CfE), observed a 35 per cent reduction in overdose deaths in the immediate vicinity of Insite following its opening in September 2003. By contrast, overdose deaths in the rest of Vancouver declined only nine per cent over the same period. No overdose deaths have been recorded at Insite since the facility’s opening.

If you would like to request an intevriew with one of the authors of the study, please contact Mahafrine Petigara at mahafrine.petigara@edelman.com or 604-623-3007.

Full news release

A new report released today by the International Centre for Science in Drug Policy (ICSDP) uses 20 years of U.S. government data to highlight the failure of cannabis prohibition in America and support the use of evidence-based regulatory models instead.

The report, entitled Tools for debate: U.S. federal government data on cannabis prohibition, has particular relevance in North America as California prepares to vote on the Regulate, Control and Tax Cannabis proposition (Prop 19).

View Full Release (PDF)

Edelman Toronto is leading the influencer monitoring team for the Edge® Irritation Solutions program!

Edge® Deploys Irritation Solutions Team on Twitter®, Provides Real Solutions to Real Irritations

Shelton, Conn. – Sept. 15, 2010 – Officials at Edge® shave gel are announcing a new campaign designed to stamp out irritation, one tweet at a time. The Edge Irritation Solutions campaign provides real time irritation relief to people voicing their frustrations on Twitter. Irritation Solutions Team staffers, using the Edge Twitter handle @EdgeShaveZone, monitor for annoyed tweeters and then offer a helping hand in the form of prizes, gift cards or other items that might lend a little relief. To join the conversations, people can use and search #soirritating.

(more…)